Kraft Makes its Bid

Kraft has officially put its offer on the table for Cadbury. Kraft's $16.1 billion bid has been met only with resentment. The UK's business secretary has already warned that Kraft will face a major backlash if it tries to buy Cadbury for such a small amount. Many expect that Kraft will eventually raise their offer in order to appease shareholders but that has yet to occur. No rival bidders have yet come forward.