Tuesday, November 24, 2009

Cadbury Considering Pac-Man Bid

Not willing to accept a possible hostile takeover by Kraft, Cadbury is coming develop a new defensive strategy. Using the Pac-Man defense, where the prey becomes the predator, Cadbury is considering turning the tables and making an offer for one of Kraft's confectionary businesses. This of course will only occur if Cadbury doesn't get a better offer as there is currently speculation that Hershey teamed with Ferrero as well as Nestle may have their eyes on Cadbury.

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