Monday, January 11, 2010

Heineken to Buy FEMSA

In a deal worth $7.9 billion Dutch brewer, Heineken, will be buying Mexico's FEMSA. In the deal Heineken will secure Dos Equis, Tecate and Sol as well as an operation with a 43% share of the Mexican beer market and 9% of the Brazilian market. Gaining such large amount of this market is incredibly useful considering the United States, Brazil and Mexico are the first, second and fouth largest beer profit pools.

FEMSA will now have a 20% share in Heineken's boardroom.

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