China Wants A Media Empire

China believes that in gaining economic standing it must create a media empire to go along with it; an empire to compete with the likes of Time Warner, Bloomberg and Viacom. Although no plans have yet to be laid out formally, China appears to want to give their existing media corporations like CCTV the freedom to finance and produce a wider range of entertainment and cultural content for distribution inside and possibly outside the country. The Chinese government currently appears frustrated with its lack of ability to provide sufficient programming to its population, which gets a lot of their programs from other countries like Taiwan and the United States. In attempting this they are also trying to find a way to soften their image internationally.